How to Make Trust Your GTM Advantage - Keynote by Court Lorenzini

About the Keynote
AI has made polished content and personalized outreach cheap, fast, and abundant. When every startup can produce more content and outreach, volume stops being an advantage. Earned trust becomes the real GTM edge.

Court Lorenzini explores the three kinds of trust every startup must build: trust in the founder, trust in the product, and trust in the category. He shares how early-stage companies can earn each through credible proof, reduced buyer risk, and experiences that turn i