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Madrona

Financial Services · Seed

Facts

HQ
Madrona
Sectors
Financial Services
Founded
1995
Employees
135
Stage
Seed
Last fund
MADRONA VENTURE FUND X, L.P. · $489.6M · 2025 SEC Form D
Funds raised
10 funds SEC Form D filings
Total capital
$1.7B SEC Form D filings

Move Inc., operator of Realtor.com, leads $12M Series A in Seattle–Austin marketing startup Evocalize

Evocalize, a Seattle and Austin startup that helps brands with paid digital marketing, raised $12 million in a Series A led by Move Inc., operator of Realtor.com, which has been a customer for over five years. The company was founded in 2013 by CEO Matthew Marx and co-founder Kumar Srinivasan; additional investors include Second Century Ventures, Habanero Ventures and Madrona Venture Group.

SeekOut raises $115M, valuation tops $1B to expand recruiting and internal-employee products

Seattle startup SeekOut raised $115 million to push its valuation past $1 billion, becoming a unicorn, and will use the funds to expand recruiting and internal-employee products. Its recruiting platform, used by over 1,000 companies, aggregates data on 700+ million candidates, has built-in diversity filters, and reports ARR of $25–$50 million after tripling in nine months.

Madrona and Goldman Sachs Publish Inaugural IA40 of Top 40 Private AI Business-App Startups; Four Seattle Firms Included

Madrona Venture Group and Goldman Sachs released the inaugural Intelligent Applications Top 40 (IA40) list of private companies building business AI applications, based on votes from 40 venture firms plus Amazon and Microsoft and narrowed by 50 judges from over 220 nominees. Four Seattle-area companies — Amperity, OctoML, SeekOut, and one unnamed here — made the list; Amperity recently raised $100 million to reach unicorn status and OctoML raised $85 million.

Scott Jacobson

Scott Jacobson is a Managing Director at Madrona Venture Group, where he has spent over 14 years helping early-stage technology entrepreneurs in the Pacific Northwest build and scale their companies. Scott is on the boards of companies like Rover, Flexe, and CommerceIQ, and focuses much of his energy on consumer businesses or business technologies that have a significant consumer component. Prior to joining Madrona, Scott worked at Amazon, where he did two tours of duty, leading product management for Amazon’s 3rd-party seller platform and working on the launch of the original Kindle. See omnystudio.com/listener for privacy information.

WhyLabs, an AI2 spinout led by CEO Alessya Visnjic, raises $10M and launches AI Observatory to monitor live ML models

WhyLabs, a Seattle startup spun out of AI2 and led by CEO Alessya Visnjic, raised $10 million and launched AI Observatory, a tool to monitor and diagnose live machine-learning models for anomalies and "model meltdowns." The platform offers an open-source library and real-time alerts, positioning WhyLabs as a Datadog-like monitoring service focused on backend ML/AI, and saw adoption by over a dozen organizations in its first week.

GeekWire Podcast: Qumulo CEO Bill Richter on Remote Work, Seattle Tech Pay Rise to $158K, and Qumulo’s $1.2B Valuation

GeekWire’s podcast interviews Qumulo CEO Bill Richter about post-pandemic remote work, trends in tech salaries (Seattle up 4.6% to $158,000; U.S. average down 1.1% to $152,000), and implications for hiring, cloud storage, and self-driving cars. Richter discusses Qumulo’s remote-work approach, decentralized decision-making by functional leaders, and the company’s $1.2 billion valuation from its latest funding round.

Tech pay, cloud trends, Kraken, and self-driving cars with Qumulo CEO Bill Richter

Everyone is closely monitoring the implications of remote work as we emerge from the pandemic, so it's no surprise that one of the most widely read stories on GeekWire this week — right behind the Titanic's disappearing bathtub and Facebook's potential name change — was a story on trends in tech salaries. Two big trends stood out in the report from jobs site Hired: Average tech salaries in Seattle are up 4.6% from last year, to $158,000, second only to the Bay Area, which saw its average dip slightly to $165,000. Nationwide, the average U.S. tech salary fell 1.1% to…

Spice AI raises $1M pre-seed led by Madrona; Nat Friedman and Mark Russinovich invest

Spice AI, a Seattle startup founded by former Microsoft Azure engineers Luke Kim and Phillip LeBlanc, launched an open-source project to help developers build real-time learning AI apps and raised a $1 million pre-seed led by Madrona with investments from GitHub CEO Nat Friedman and Microsoft Azure CTO Mark Russinovich. The company has no paying customers yet but is backed by several VCs and positions itself to simplify creating intelligent applications.

Spotnana raises $34M Series A led by Madrona and ICONIQ to modernize business-travel software

Spotnana, a business-travel software startup founded by Sarosh Waghmar and Shikhar Agarwal, raised $34 million in a Series A led by Madrona Venture Group and ICONIQ to offer an API-friendly, integrated travel platform with consumption-based pricing. The company, chaired by Concur co-founder Steve Singh and with former Expedia CFO Greg Stanger on its board, serves about 50 corporate customers and aims to modernize booking, spending visibility, and integrations with HR and expense systems.

Madrona leads $1.5M round for Battlesnake, the competitive coding game with a 10,000-developer community

Battlesnake, a Victoria, B.C.–based company that runs a competitive coding game used by mid-career programmers to experiment with new technologies, raised $1.5 million led by Seattle’s Madrona Venture Group to expand its reach. The community grew to about 10,000 developers after moving online during the pandemic and has hosted events including an AWS internship tournament.

Fund History

  1. MADRONA VENTURE FUND X, L.P. 2025 · $489.6M SEC Form D
  2. MADRONA VENTURE FUND X-A, L.P. 2025 · $5.8M SEC Form D
  3. MADRONA VENTURE FUND IX, L.P. 2022 · $424M SEC Form D
  4. MADRONA VENTURE FUND IX-A, L.P. 2022 · $5.7M SEC Form D
  5. MADRONA VENTURE FUND VII EXTENSION, L.P. 2021 · $115.7M SEC Form D
  6. MADRONA VENTURE FUND VII-A EXTENSION, L.P. 2021 · $4.3M SEC Form D
  7. MADRONA VENTURE FUND VIII, L.P. 2020 · $314.6M SEC Form D
  8. MADRONA VENTURE FUND VIII-A, L.P. 2020 · $5.4M SEC Form D
  9. MADRONA VENTURE FUND VII, L.P. 2018 · $292M SEC Form D
  10. MADRONA VENTURE FUND VII-A, L.P. 2018 · $8M SEC Form D

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