Routable

Routable is a fintech startup supported by CoMotion's original fintech program, operating in the financial technology and software sectors.

Facts

HQ
San Francisco
Sectors
Fintech, Payments, Accounts Payable, Accounts Receivable, SaaS
Stage
Series A

Omri Mor (Routable Co-Founder & CEO) on customer discovery, fundraising, and avoiding assumptions

Routable's growth and $30M Series B are impressive headlines. But their customer discovery process really stood out. Omri interviewed over 300 customers before writing a single line of code. After learning from past pivots and mistakes, he was relentless in the process. That work give him conviction to move fast. Just 4 years later, Routable has raised $46M, accelerated growth, and earned the love of customers like Ticketmaster, Re-Max, and Snackpass. Omri went behind the scenes on his story and shared the principles driving Routable's growth.

People

  • Omri Mor Founder, Co-founder and CEO, Co-founder & CEO

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