Facts
- HQ
- 1301 Second Avenue, Floor 36
- Sectors
- Real Estate
- Founded
- 2006
- Employees
- 13647
- Stage
- Public
Tomo, led by ex‑Zillow chiefs Greg Schwartz and Carey Armstrong, raises $70M seed to digitize mortgages
Tomo, a fintech real estate startup founded by former Zillow executives Greg Schwartz and Carey Armstrong, launched in Seattle, Dallas and Houston with a $70 million seed round to digitize and speed up mortgage approvals online.
Shirish Nadkarni explains how to judge startup ideas and why incumbents are hard to beat
Veteran entrepreneur Shirish Nadkarni excerpts lessons on evaluating startup ideas, arguing founders must assess ideas against incumbents, market dynamics and strategic perspectives rather than early positive feedback. He emphasizes incumbents’ advantages and the difficulty of displacing established players without exploiting major industry transformations.
Arrived Homes raises $10M equity and $27M debt as Bezos and Benioff VC arms back $100-share rental investing
Seattle startup Arrived Homes raised $10 million in equity and $27 million in debt to scale a platform that lets retail investors buy shares of single-family rental homes for as little as $100, with backers including Bezos Expeditions and Time Ventures. The company sources, manages and sells properties while charging commissions and management fees, has over 30 properties in three states and caps individual investments at $20,000 per house.
Flyhomes raises $150 million to scale cash-offer homebuying and mortgage services nationwide
Seattle startup Flyhomes raised $150 million to expand its cash-offer homebuying model and integrated mortgage and selling services nationwide, positioning itself against iBuyers and Zillow. CEO Tushar Garg said the funding supports building an end-to-end home-buying experience that gives clients a competitive edge in a chaotic market.
iContact (J2 Global subsidiary) acquires Seattle SEO firm Moz; terms undisclosed
Seattle SEO software startup Moz, founded in 2004 by Rand Fishkin and Gillian Muessig, was acquired by iContact (a J2 Global subsidiary); terms were not disclosed and Moz will keep its brand while joining J2’s email marketing portfolio. Moz, which employs 177 people, is profitable, serves clients like Alaska Airlines and Zillow, and will pair resources with iContact for combined search and email marketing solutions.
GeekWire names winners at 2021 Awards; SeekOut wins Startup of the Year after $65M raise
The 2021 GeekWire Awards returned as a virtual event honoring over 60 finalists across 14 categories from the Pacific Northwest tech community, featuring celebrity cameos and performances. Winners included SeekOut as Startup of the Year, and among 16 winners eight were women and five were people of color and/or immigrant entrepreneurs.
Madrona Venture Labs raises $8M and turns investors like Spencer Rascoff into co‑founders of spinouts
Madrona Venture Labs has raised $8 million for its fourth fund and introduced a model that makes investors — including Spencer Rascoff, Julie Larson-Green and Elena Donio — co-founders, board members, and advisors of its spinouts to attract talent and accelerate startup formation. Founded in 2014, the Seattle-based studio has spun out more than a dozen companies, including recent spinouts Zeitworks, Simplata, and Stratify.
Seattle startup Plunk raises $6.5M seed from Unlock Ventures to recommend remodels that boost home value
Seattle startup Plunk raised a $6.5 million seed round led by Unlock Ventures to expand its app that uses image processing, AI and machine learning to recommend remodels that raise home value. The free app has analyzed over 1 million homes in Seattle, identifying about $400 billion in combined potential "Plunk Value," while the company focuses on establishing credible analytics before announcing monetization plans.
Spot, founded by former Outreach executives Gordon Hempton and Wes Hather, raises $1.7M to build ‘Sims for the enterprise’ virtual offices
Spot, a year-old Seattle startup founded by former Outreach co-founders Gordon Hempton and Wes Hather, has raised $1.7 million to build virtual office software described as “The Sims for the Enterprise.” The seven-person company, currently in closed beta, has created hundreds of virtual worlds for events and HQs and competes with platforms like Gather, Teamflow, Virbela and Branch amid continued remote and hybrid work tailwinds.
JetClosing raises $11M Series B, names former Amazon and Bulletproof exec Anna Collins as CEO
Seattle digital home-closing startup JetClosing raised an $11 million Series B led by funds advised by T. Rowe Price, Pioneer Square Labs and Trilogy Equity, bringing total funding to $44 million. The company also named former Amazon and Bulletproof executive Anna Collins as its new CEO, replacing founder Daniel Greenshields.
Russell Wilson and Spencer Rascoff back MOJO app to give parent coaches pro-grade youth-sports drills
MOJO is a new Los Angeles-based mobile app, backed by Russell Wilson and Spencer Rascoff, offering professionally produced coaching guidance for parent coaches and families in youth sports starting with soccer and expanding to basketball, baseball and softball. Founded by Ben Sherwood and Reed Shaffner, the app aims to simplify youth-sports instruction, make practices more fun, and reduce dropout rates among children ages roughly 4–13.
Tanium CEO Orion Hindawi Says Talk of Washington Tax Hikes Will Drive Businesses Away; Calls Seattle 'Freeze' 'Garbage'
Tanium CEO and co-founder Orion Hindawi, who moved his $9 billion company to Seattle, warned at a Washington tech event that talk of raising Washington state taxes—especially capital gains taxes—will deter businesses from relocating to the state and dismissed Seattle's 'freeze' reputation as 'complete garbage.'
U.S. Startups Raised Record $156.2B in 2020; Pacific Northwest Logged $946M in Q4 Across 54 Deals
U.S. startups set a new annual VC funding record in 2020 with $156.2 billion raised, driven by digital acceleration during the pandemic and a surge in mega-deals; Q4 saw $946 million invested across 54 Pacific Northwest deals. VC fundraises also hit records and IPO activity boosted exit values, suggesting continued momentum into 2021 as investors hold dry powder.
OfferUp names Niti Bashambu CPO after $120M raise and $1.4B valuation; Flyhomes appoints Amy Sellers VP of Marketing
OfferUp hired Niti Bashambu as chief product officer after raising $120 million and reaching a $1.4B valuation; Flyhomes named Amy Sellers VP of marketing as it expands across five markets. Promethean also hired Chris Hand as chief revenue officer.
Seattle startup Plunk raises $2M+ to power AI-driven home valuation and renovation recommendations
Seattle startup Plunk, founded by Brian Lent and David Bluhm, has developed an app that uses image processing, AI and machine learning to evaluate home condition, estimate renovation-driven value increases (a "Plunk Value") and recommend specific projects; the company has 15 employees and has raised over $2 million to date, including an initial $1M reported in 2019.
Textio launches 'Textio for Employer Brand' to infuse DEI language across corporate messaging
Textio launched Textio for Employer Brand, an augmented-writing tool that guides companies to use more diverse, equitable and inclusive language across corporate messaging beyond job listings. The product, now exiting beta, aims to update guidance continuously and apply DEI-focused language suggestions to pages like 'About this company' and culture blog posts as firms rebuild and rehire after the pandemic.
Former Zillow Leaders Greg Schwartz and Carey Armstrong Raise $40M Seed for Tomo Networks to Build Tech-Driven Mortgage Platform
Former Zillow leaders Greg Schwartz and Carey Armstrong launched Tomo Networks, a fintech startup building a tech-driven mortgage and transaction platform, and raised a $40 million seed round led by prominent real estate investors. The company, founded a few months ago, is targeting agents and consumers while keeping specific business model details private.
Arrived Homes launches $100-share crowdfunding platform for rental-property investing, founded by ex-Simply Measured and Sprout Social executives
Arrived Homes, a Seattle startup founded by tech veterans Ryan Frazier, Kenny Cason and Alejandro Chouza with CFO Joel Mezistrano, launched a crowdfunding platform that lets people buy $100 shares in rental properties and earn passive income while the company handles acquisition, renovation and management. The team uses tech and big data to select properties and has posted its first homes for investment after over a year of development and regulatory work.
Amazon names Anne Toth director of Alexa Trust; Zillow adds Claire Cormier Thielke to board; Lockstep exits stealth
Amazon hired Anne Toth as director of Alexa Trust to lead privacy, security, accessibility and ethics efforts for Alexa; Zillow added Claire Cormier Thielke to its board and Lockstep, a Seattle accounting-software startup founded in 2019, emerged from stealth with a founding team drawn from Avalara, Globys, e2b Teknologies and Winshuttle.
GeekWire Podcast: Seattle startup CEOs optimistic for 18 months; Amazon launches Amazon Explore; Spencer Rascoff launches Pacaso
GeekWire Podcast reports Seattle startup CEOs are optimistic about the economy for the next 18 months, Amazon launched a virtual tourism service called Amazon Explore, ex-Zillow CEO Spencer Rascoff introduced Pacaso for shared second-home ownership, and the GeekWire Summit will be held virtually Oct. 13–29.
Ex-Zillow CEO Spencer Rascoff and dotloop Founder Austin Allison Launch Pacaso, Raise $17M Seed and $250M Debt to Fractionalize Second-Home Ownership
Former Zillow CEO Spencer Rascoff and dotloop founder Austin Allison launched Pacaso, a startup that fractionalizes second-home ownership and manages co-owned properties. The company announced a $17 million seed round led by Maveron plus $250 million in debt to buy homes and partners with agents to form LLCs for shared ownership.
Seattle startup Nexme raises $500,000 seed round after toll-free call leads to angel investment
Seattle startup Nexme raised a $500,000 seed round after an unexpected toll-free call from real estate investor Mark Montgomery led to meetings and him becoming their first angel backer. Nexme, founded by Arian Abdulkader and Vanessa Alvarez, offers a lower-cost real estate marketplace charging sellers a 1.5% commission and connecting users with experienced licensed agents.
OwnTrail, founded by ex-Zillow exec Rebekah Bastian, raises $250K and operates from converted garage office
Seattle startup OwnTrail, founded by Rebekah Bastian, helps women map and share career and life paths and has grown to 1,000 registered users with 350+ profiles. The company raised $250,000, is crowdfunding an additional $20,000 (70% funded), and operates from a converted garage office with three full-time employees.
Zipwhip extends work-from-home through July 2021 after moving into 75,000 sq ft Seattle office in Oct 2019
Seattle startup Zipwhip, which moved into a 75,000-square-foot office in October 2019, is extending its coronavirus-induced work-from-home policy through July 2021 while nearly all of its 250+ employees work remotely. The company provided $500 per employee for home-office setups, keeps the office open for up to 25 people with special needs, and found 80% of employees prefer hybrid schedules.
JetClosing raises $8.5M Series B led by T. Rowe Price amid pandemic-driven surge in digital home closings
Seattle-based JetClosing raised $8.5 million in a Series B led by funds advised by T. Rowe Price as demand for its digital title and escrow closing service surges during the COVID-19 pandemic. The company reported order activity up 124% from April to July, says digital notary adoption has accelerated, and total funding is now $35 million.
People
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Rich Barton Founder, Co-founder and Co-Executive Chair, Former CEO
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Glenn Kelman Executive, CEO
