Erica Jorgensen
Senior manager, content strategy at Visit Seattle
Erica Jorgensen is Principal and owner at Measured Content, author of Strategic Content Design at Rosenfeld Media, and senior manager of content strategy at Visit Seattle. She founded Measured Content, an agency where she remains active. Her expertise includes AI-fluent UX content design and strategy, content marketing, usability testing, design systems, brand storytelling, and SEO, with experience in fintech, healthtech, and B2B/B2C marketing.
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Visit Seattle Senior manager, content strategy 2026–present · current
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Measured Content Principal and owner 2025–present · current
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Rosenfeld Media Author, Strategic Content Design: Tools and Research Techniques for Better UX 2021–present · current
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Remitly Senior manager, content and localization 2024–2025 · past
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Chewy Staff Content Designer 2023–2024 · past
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Microsoft Senior content design manager 2021–2022, Senior content designer 2020–2021, Content lead, global demand center 2017–2020 · past
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Web Directions Sydney, UX Lisbon, UX Vienna, and more Conference speaker and workshop leader 2020–2026 · past
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University of Washington Adjunct instructor, Graduate School of Communication 2015–2016 · past
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Premera Blue Cross Senior content strategy team lead 2014–2017 · past
Education
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University of Missouri-Columbia Master of Arts - MA, Journalism and strategic communications
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University of Connecticut Bachelor of Arts - BA, English and creative writing
Organizations
See all 9-
Visit Seattle Senior manager, content strategy 2026–present · current
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Measured Content Principal and owner 2025–present · current
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Rosenfeld Media Author, Strategic Content Design: Tools and Research Techniques for Better UX 2021–present · current
Education
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University of Missouri-Columbia Master of Arts - MA, Journalism and strategic communications
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University of Connecticut Bachelor of Arts - BA, English and creative writing
