Fabric raises $140M Series C led by SoftBank, becomes Seattle unicorn at ~$1.5B; CEO Faisal Masud highlights B2B ecommerce surge

Fabric, led by former Amazon executive Faisal Masud, raised $140 million in a Series C led by SoftBank and is now valued at about $1.5 billion, becoming Seattle’s newest unicorn. The company provides API-first e-commerce infrastructure aimed at accelerating direct-to-consumer and B2B online commerce, with Masud noting strong pandemic-driven acceleration especially in B2B.