Fabric, led by ex-Amazon exec Faisal Masud, raises $9.5M seed from Redpoint to offer headless e-commerce for mid-market brands

Fabric, a Seattle-area startup led by former Amazon and Staples executive Faisal Masud, emerged from stealth and raised $9.5 million in seed funding led by Redpoint Ventures to provide a headless, API-first e-commerce platform for mid-market brands that have outgrown Shopify but aren’t ready for enterprise solutions.