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iSpot.tv Leads $16M Investment in TVision, Secures Exclusive Tech Rights and Board Seat
Seattle-based ad-tech firm iSpot.tv is leading a $16 million investment in New York-based TV ad measurement company TVision, gaining exclusive licensing rights to TVision's technology and a board seat for iSpot's CEO. This move supports iSpot's strategy to compete with Nielsen by expanding its measurement capabilities amid recent acquisitions and a $325 million funding round that valued iSpot over $1 billion.