Alaska Airlines
Facts
- HQ
- United States
- Sectors
- Airlines, Airline
- Stage
- Public
Amperity raises $100M Series D, becomes Seattle’s newest unicorn with $187M total funding
Seattle-based marketing startup Amperity raised $100 million in a Series D round, valuing it above $1 billion and bringing its total funding to $187 million. The company’s customer data platform helps brands like Alaska Airlines, Kroger and Starbucks unify fragmented first-party customer data to improve targeted marketing amid cookie restrictions and rising digital adoption.
iContact (J2 Global subsidiary) acquires Seattle SEO firm Moz; terms undisclosed
Seattle SEO software startup Moz, founded in 2004 by Rand Fishkin and Gillian Muessig, was acquired by iContact (a J2 Global subsidiary); terms were not disclosed and Moz will keep its brand while joining J2’s email marketing portfolio. Moz, which employs 177 people, is profitable, serves clients like Alaska Airlines and Zillow, and will pair resources with iContact for combined search and email marketing solutions.
Mastercard to Buy Seattle Identity Startup Ekata for $850M; Deal to Close Within Six Months
Mastercard will acquire Seattle identity-verification startup Ekata for $850 million; Ekata, spun out of Whitepages in 2019 with about 200 employees, serves over 2,000 customers and its tech will be integrated into Mastercard's real-time identity services. The deal is expected to close within six months amid rising demand for digital identity solutions.
Amperity Adds Ciara to Board to Lead Corporate Social Responsibility and Community Initiatives
Seattle-based customer data platform Amperity appointed Grammy-winning singer and entrepreneur Ciara to its board to lead corporate social responsibility efforts and advise on community initiatives.
Outreach CMO Margaret Arakawa departs; FlyHomes CMO Ryan Steingard joins Persona; Brian Goldfarb named Amperity CMO
Several Seattle-area marketing executives have changed roles: Margaret Arakawa left Outreach as CMO to pursue a new venture, FlyHomes CMO Ryan Steingard moved to chief growth officer at Persona, and Brian Goldfarb joined Amperity as CMO. Outreach recently raised $50 million in a Series F at a $1.33 billion valuation and serves over 4,000 companies.
Starbucks CEO Kevin Johnson Joins Board of Seattle Customer-Data Startup Amperity
Starbucks CEO Kevin Johnson is joining the board of Seattle customer-data startup Amperity, which provides software to connect disparate customer data for targeted marketing and counts clients like Alaska Airlines, Patagonia and Kroger; Starbucks was an early adopter of Amperity.
Amazon: Savior or villain?
Is Amazon good for Seattle? That's the question a community forum asked this week, and the results point to the complex relationship Amazon has with the communities around it. Plus, Uber and Lyft are the latest tech companies to dive into healthcare and Amazon's Alexa voice assistant gives us a reason to laugh... or not. See omnystudio.com/listener for privacy information.
People
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Bernadette Berger Director of Experience Strategy and Design, Director of Innovation
