Amperity raises $100M Series D, becomes Seattle’s newest unicorn with $187M total funding

Seattle-based marketing startup Amperity raised $100 million in a Series D round, valuing it above $1 billion and bringing its total funding to $187 million. The company’s customer data platform helps brands like Alaska Airlines, Kroger and Starbucks unify fragmented first-party customer data to improve targeted marketing amid cookie restrictions and rising digital adoption.

KKabir Shahani DDerek Slager AAmperity HHighSage Ventures