Brightloom
Facts
- HQ
- Seattle
- Sectors
- Retail technology, Restaurant software, Customer experience, SaaS
- Stage
- Startup
Former Starbucks Exec Adam Brotman and Investor Andy Sack Raise $10M for Forum3 to Expand NFT Loyalty Tech
Seattle tech veterans Adam Brotman and Andy Sack raised $10 million to launch Forum3, a startup offering NFT-based customer engagement tech designed to simplify blockchain use for consumer brands. Forum3 aims to provide a white-labeled version of Starbucks' NFT loyalty program, Odyssey, removing cryptocurrency barriers for users.
Seattle NFT Startup Thred Raises $3.5M Led by Ex-Starbucks Exec Ben Straley for 2023 Platform Launch
Seattle startup Thred, led by former Starbucks and Amazon exec Ben Straley, raised $3.5 million to develop an NFT search and discovery platform aimed at providing trustworthy NFT information, with a planned launch in early 2023. The NFT market is experiencing a downturn, but major brands like NBA, Porsche, and Starbucks are increasing their NFT investments.
Seattle Startup Brightloom Raises $15M Led by Ex-Starbucks Digital Chief Adam Brotman to Personalize Customer Marketing
Seattle startup Brightloom, led by ex-Starbucks digital chief Adam Brotman, raised $15 million to help companies use customer data for personalized marketing campaigns. The company evolved from restaurant automation startup Eatsa and targets smaller brands lacking advanced marketing resources.
Starbucks CEO Kevin Johnson Joins Board of Seattle Customer-Data Startup Amperity
Starbucks CEO Kevin Johnson is joining the board of Seattle customer-data startup Amperity, which provides software to connect disparate customer data for targeted marketing and counts clients like Alaska Airlines, Patagonia and Kroger; Starbucks was an early adopter of Amperity.
Starbucks Takes Equity Stake in Brightloom, Licenses Digital Flywheel Software and Wins Board Seat
Starbucks has taken an equity stake in Brightloom and granted it a license to parts of Starbucks’ proprietary digital flywheel software, joining Brightloom’s board to help build a cloud-based restaurant industry platform for digital customer experiences and mobile ordering.
