MVL
MVL is a common abbreviation for Madrona Venture Labs, the startup studio that organized the Founders Unite community group and has...
Facts
- HQ
- Seattle
- Sectors
- startup-studio, technology
- Stage
- Seed
Magnify's Josh Crossman on Incubating a Startup and Bringing AI to the Customer Experience
In this episode, investor Elisa La Cava talks with Josh Crossman, CEO of Magnify, which was incubated at Madrona Venture Labs. Josh was actually recruited by Madrona Venture Labs to help launch a business that would bring AI to the customer experience. He was quickly persuaded and signed on in 2021, spinning out of MVL in less than three months with a $6 million seed round. Josh and Elisa discussed the incubation process and how Magnify's intelligent application to improve customer retention, expansion, and adoption is solving one of the biggest pain points of the customer experience — focusing on…
