MVL

MVL is a common abbreviation for Madrona Venture Labs, the startup studio that organized the Founders Unite community group and has...

Facts

HQ
Seattle
Sectors
startup-studio, technology
Stage
Seed

Magnify's Josh Crossman on Incubating a Startup and Bringing AI to the Customer Experience

In this episode, investor Elisa La Cava talks with Josh Crossman, CEO of Magnify, which was incubated at Madrona Venture Labs. Josh was actually recruited by Madrona Venture Labs to help launch a business that would bring AI to the customer experience. He was quickly persuaded and signed on in 2021, spinning out of MVL in less than three months with a $6 million seed round. Josh and Elisa discussed the incubation process and how Magnify's intelligent application to improve customer retention, expansion, and adoption is solving one of the biggest pain points of the customer experience — focusing on…

Ex-Docker CFO Brian Camposano launches stealth Seattle fintech Stratify; Concur founder Steve Singh named chairman

Former Docker CFO Brian Camposano launched a stealth Seattle fintech called Stratify after spinning out from Madrona Venture Labs, with Concur co-founder Steve Singh serving as chairman. The early-stage company — currently one employee and no public website — aims to use machine learning and AI to modernize corporate finance and deliver real-time insights for CFOs and finance teams.

Madrona Venture Labs launches Founders Unite to connect startup founders with veteran execs through AMAs during pandemic

Seattle-based Madrona Venture Labs launched Founders Unite, a community and AMA series connecting startup founders with veteran tech leaders for advice and peer support during the pandemic. MVL — which raised $11 million for its third fund last year and has launched around ten companies — organized the initiative after polling 100+ founders about what they value most.