Sierra Ventures

Sierra is a well-funded startup based in San Francisco that operates in artificial intelligence and customer experience, focusing on...

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HQ
Seattle
Sectors
Venture Capital
Stage
Startup

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Fabric raises $43M Series A from Norwest to sell headless commerce platform to mid-market retailers

Seattle-area e-commerce startup Fabric raised $43 million in a Series A led by Norwest Venture Partners to help mid-market retailers build modular, headless commerce systems and compete with Amazon amid a pandemic-driven online shopping surge. Founded by Faisal Masud, Fabric offers commerce APIs used by brands like GNC and Juicy Couture and had raised $9.5 million in seed funding five months earlier.

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