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Fabric raises $140M Series C led by SoftBank, becomes Seattle unicorn at ~$1.5B; CEO Faisal Masud highlights B2B ecommerce surge

Fabric, led by former Amazon executive Faisal Masud, raised $140 million in a Series C led by SoftBank and is now valued at about $1.5 billion, becoming Seattle’s newest unicorn. The company provides API-first e-commerce infrastructure aimed at accelerating direct-to-consumer and B2B online commerce, with Masud noting strong pandemic-driven acceleration especially in B2B.

Key trends in digital commerce, with the former Amazon exec leading Seattle’s newest unicorn

This week brought news of a big fundraising by e-commerce technology startup Fabric, a $140 million Series C round led by Softbank. With the deal, Fabric became the Seattle region’s newest unicorn startup, a privately held company valued at more than $1 billion, or about $1.5 billion in its case. Our guest on this week’s GeekWire Podcast is Fabric’s CEO, Faisal Masud a former executive with companies including Amazon, Alphabet, Groupon, Staples and eBay. We talked about the state of physical and online retail as we emerge from the pandemic, business to business commerce, the Amazon heritage on Fabric’s executive…

Fabric raises $140M Series C led by SoftBank at $1.5B valuation to scale e-commerce platform

Seattle e-commerce platform Fabric, led by former Amazon executives and CEO Faisal Masud, raised $140 million in a Series C led by SoftBank at a $1.5 billion valuation, bringing total funding to $293.5 million. The 300-person company provides APIs and software for mid-market retailers (clients include Chico’s, McDonald’s, TriMark, L’azurde and The Honest Company) to manage pricing, inventory, storefronts and checkout as commerce moves online.

SAP makes undisclosed investment in Icertis amid expanded partnership after SoftBank valued startup at $5 billion

Icertis, a Bellevue-based contract management startup, received an undisclosed investment from SAP as part of an expanded partnership; the move follows an October SoftBank investment that valued Icertis at $5 billion. The company previously raised $80 million in March and was valued at $2.8 billion then; total funding and exact SAP stake were not disclosed.

Wyze names former Nike exec Francis Lee as first CFO; OutSystems raises $150M at $9.5B valuation as CMO relocates to Seattle

Wyze Labs named longtime Nike executive Francis Lee as its first CFO as the Kirkland smart-home startup expands after a Series A; OutSystems closed a $150M funding round valuing it at $9.5B while moving CMO Robson Grieve to Seattle. Additional regional moves include Lisa Nelson joining Flying Fish Partners as a venture partner and Apptio naming Kevin Meeks chief customer officer.

Daniel Kihanya launches Founders Unfound podcast to spotlight underrepresented founders and counter racial bias

Seattle entrepreneur Daniel Kihanya hosts the Founders Unfound podcast to showcase personal stories of underrepresented founders—especially Black entrepreneurs—to counteract racial bias in startup funding and hiring. By highlighting founders’ backgrounds and character, the biweekly interviews aim to replace surface credibility shortcuts with richer evidence of track records and potential.

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