Ian Mercer
Advisory Board Member at Elevāt
Ian Mercer is currently an Advisory Board Member at Elevāt and Owner at SignSwift LLC (Consulting). He previously founded NextBase Ltd and Snaptune Inc., both of which he has since left, and sold his mapping company to Microsoft. His expertise includes pioneering new products from concept to launch, computerized digital mapping, streaming media, industrial IoT, smart-home technology, NLP, and machine learning.
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Elevāt Advisory Board Member 2019–present · current
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SignSwift LLC (Consulting) Owner 2008–present · current
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Willow Chief Technology Officer 2021–2026 · past
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Intentional Software Corporation Senior Director of Product Development 2011–2014 · past
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The Generations Network Senior Director of Engineering 2006–2008 · past
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Snaptune Inc. Co-Founder 2005–2006 · past
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Microsoft Product Unit Manager 1995–2005 · past
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NextBase Ltd Founder and CEO 1988–1995 · past
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Detica (Smith Associates) Systems Engineer 1987–1988 · past
Education
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University of Cambridge MA, Mathematics and Computer Science · 1983–1986
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Loughborough Grammar School 1976–1982
Organizations
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Elevāt Advisory Board Member 2019–present · current
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SignSwift LLC (Consulting) Owner 2008–present · current
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Willow Chief Technology Officer 2021–2026 · past
Education
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University of Cambridge MA, Mathematics and Computer Science · 1983–1986
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Loughborough Grammar School 1976–1982
