Joe Fernandez
Independent Product Builder at Self-employed
Joe Fernandez is an Independent Product Builder, previously holding senior product management roles at Amazon Health, Alexa Video, Amazon Halo, and Alexa Entertainment. He founded Codename and is recognized for his expertise in technical product management, customer research, product marketing, and business development.
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Self-employed Independent Product Builder 2026–present · current
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Codename Founder/CEO 2025–2026 · past
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Meta Product Manager 2024–2025 · past
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Amazon Principal Product Manager - Tech, Amazon Health 2023–2024, Sr. Manager, Product Management-Tech, Amazon Halo 2021–2023, Sr. Manager, Product Management-Tech, Alexa Video 2017–2021, Sr. Product Manager, Alexa Entertainment 2015–2017 · past
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T-Mobile Director, Product Management & Product Marketing 2013–2015, Sr. Product Manager, Handset Marketing 2009–2013, Manager, Consumer & Competitive Insights 2007–2009 · past
Education
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University of Utah Psychology & Sociology double major (criminology certificate), Research Methods and Statistics, Social Psychology, Group Behavior and Esteem Dynamics · 1999–2004
Organizations
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Self-employed Independent Product Builder 2026–present · current
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Codename Founder/CEO 2025–2026 · past
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Meta Product Manager 2024–2025 · past
Education
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University of Utah Psychology & Sociology double major (criminology certificate), Research Methods and Statistics, Social Psychology, Group Behavior and Esteem Dynamics · 1999–2004
