Omri Mor (Routable Co-Founder & CEO) on customer discovery, fundraising, and avoiding assumptions
Routable's growth and $30M Series B are impressive headlines. But their customer discovery process really stood out. Omri interviewed over 300 customers before writing a single line of code. After learning from past pivots and mistakes, he was relentless in the process. That work give him conviction to move fast. Just 4 years later, Routable has raised $46M, accelerated growth, and earned the love of customers like Ticketmaster, Re-Max, and Snackpass. Omri went behind the scenes on his story and shared the principles driving Routable's growth.
Routable raises $12M Series A to automate business payments; total funding $16M
Routable, a 2-year-old fintech founded in Seattle and now based in San Francisco, announced a $12 million Series A to automate accounts payable and receivable and streamline business payments. The company, led by CEO Omri Mor and CTO Tom Harel, integrates with Xero and QuickBooks and has raised $16 million total from investors including Y Combinator and Founders’ Co-Op.
Organizations
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Routable Co-founder & CEO 2017–present, Co-founder and CEO · current
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Down App, Inc. Co-founder and Chairman of the Board (Acq. Paktor) 2013–2015 · past
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ZIIBRA Founder & CEO (Acq. Tagboard) 2012–2016 · past
Education
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Y Combinator 2017
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University of Washington (Seattle) Bachelor of Arts, Business Administration · 2008–2012
