9 Events. 2,000 People. $0 in Advertising — The Real Cost of Bootstrapping | Suhail Yadgari

Nine events. Two thousand people. Zero spent on advertising. In this talk from Startup Grind Kabul, Suhail Yadgari reads out a receipt. People kept asking him how much it cost to build TEDxShar e Naw into something two thousand people walked into. So he worked it out properly, line by line, and almost every line is zero. Then he turns it over and reads the second receipt. The one nobody asks about, in a currency that is not money. That one has the actual answer on it. If you are building something without a budget, without a team you can pay, and without waiting for anyone's permission, this one is for you. ABOUT THE SPEAKER Suhail Yadgari is the CEO & co-founder of Veyaarh Holding Group plus Licensee and Director of TEDxShar e Naw. He is the author of The Bootstrapped Brand. The book: bootstrappedbrand.com CHAPTERS 00:04 The receipt 00:52 Advertising 01:27 Salaries 02:24 Audience 02:54 Speaker search 04:06 A brand agency 04:40 The only real number on the page 05:27 The other receipt 07:21 The total 07:59 Signal, Story, System, Scale, Soil 09:30 What to do today