Aaron Bird (Bizible CEO) inside the acquisition - how Bizible sold to Marketo
Built in Seattle with Adam Schoenfeld

Aaron Bird (Bizible CEO) inside the acquisition - how Bizible sold to Marketo

Jun 25, 2020 · 50 min

Listen on

Suggest an edit

Bizible had 8 years of grinding, $20M in funding, and 1000s of customers. Then a successful acquisition by Marketo. 6 months later Marketo gets acquired by Adobe for $4.7B. Aaron Bird, the former Bizible CEO, goes inside the deal process that unfolded over 2 years - the tactics, the big breaks, and the emotions.

AAaron Bird SSEATTLE

Chapters

  1. 0:00 Introduction and Early Fundraising
  2. 0:13 Podcast Introduction and Sponsor Message
  3. 0:47 Episode Overview and Guest Introduction
  4. 1:06 Guest Introduction and Disclosure
  5. 1:29 The "Grinder" Reputation
  6. 1:40 Visible's "Overnight Success"
  7. 2:01 The Eight Years of Visible Pre-Acquisition
  8. 3:20 The Winding Road to Success
  9. 3:47 The Acquisition Process
  10. 7:25 Building Relationships with Competitors

Conversation

No comments yet.