Crosby and Figma on AI Legal Services, Design, and the Future of Work

Crosby and Figma on AI Legal Services, Design, and the Future of Work

Oct 21 · 23 min

People

  • Evan Welbourne Guest
  • Ryan Daniels Guest
  • Lari Hamalainen Guest

Watch on

Suggest an edit

Ryan Daniels, Co-Founder of Crosby, and Evan Welbourne, Head of Data at Figma, sit in different industries and describe the same pattern. When AI makes options and first drafts cheap, expertise moves into feeding the system with context and making the final call. Lari Hämäläinen, a Senior Partner a McKinsey, led this live panel discussion during the 2026 IA40 Summit on how AI is reinventing functions. What you’ll hear: + Why Crosby calls itself a law firm even though it operates like a technology company + How billable hours conflict with AI agents that make lawyers faster + Why two-thirds of Figma’s monthly active users are not designers + Figma’s shift toward a “full stack builder” where product managers, designers, and engineers overlap + What the next generation of senior lawyers will need to learn, and where they will learn it + Why Figma rewrote its job families and leveling guidelines to include AI as a core competency Chapters: 00:00 - McKinsey Projected 85% of Legal Work Is Automatable and Crosby Employs 60 Lawyers 00:46 - Is Crosby a Law Firm or a Technology Company? The Heuristic Behind the Decision 01:42 - Why Crosby Sells Legal Work as a Managed Service Instead of a Tool 04:34 - Why Two-Thirds of Figma's Monthly Active Users Are Not Designers 06:55 - Why Taste and Expertise Become the Differentiator When AI Makes Options Cheap 09:43 - Why Billable Hours Break When AI Cuts Junior Associate Work by 90% 11:03 - Fixed Price Legal Work: Why Crosby Loses Money on Documents and Tracks Margin Per Task 12:38 - How Figma's Data Team Uses Confidence Scores and Evals for Self-Serve Data Tooling 14:50 - Why Figma Rewrote Its Job Families and Leveling Guidelines to Include AI 15:38 - How Will Junior Lawyers Learn When AI Does the Grunt Work? 18:42 - What Founding a Company Will Cost in Legal Fees: Inference Plus Twenty Bucks 22:29 - Where Design Goes in Two Years: Full Stack Builders and Code in the Background

Figma Madrona IA40 Summit Crosby

Chapters

  1. 0:00 McKinsey Projected 85% of Legal Work Is Automatable and Crosby Employs 60...
  2. 0:46 Is Crosby a Law Firm or a Technology Company? The Heuristic Behind the Decision
  3. 1:42 Why Crosby Sells Legal Work as a Managed Service Instead of a Tool
  4. 4:34 Why Two-Thirds of Figma's Monthly Active Users Are Not Designers
  5. 6:55 Why Taste and Expertise Become the Differentiator When AI Makes Options Cheap
  6. 9:43 Why Billable Hours Break When AI Cuts Junior Associate Work by 90%
  7. 11:03 Fixed Price Legal Work: Why Crosby Loses Money on Documents and Tracks Margin...
  8. 12:38 How Figma's Data Team Uses Confidence Scores and Evals for Self-Serve Data...
  9. 14:50 Why Figma Rewrote Its Job Families and Leveling Guidelines to Include AI
  10. 15:38 How Will Junior Lawyers Learn When AI Does the Grunt Work?
  11. 18:42 What Founding a Company Will Cost in Legal Fees: Inference Plus Twenty Bucks
  12. 22:29 Where Design Goes in Two Years: Full Stack Builders and Code in the Background