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Auth0

Acquired
Auth0 is an identity management software company headquartered in Silicon Valley, California, that was a unicorn backed early by...

Facts

HQ
Seattle
Sectors
IT Services and IT Consulting
Founded
2013
Employees
350
Status
Acquired
Stage
Public
Total raised
$322.8M SEC Form D filings Total of this company's SEC Form D filings
Last round
$120.5M · Jun 2020 SEC Form D

Developer Says AWS Cognito's Fragmented Documentation and Mixed SDK Examples Wasted Three Weeks Setting Up Startup Authentication

A developer recounts three weeks of frustrating experience using AWS Cognito for startup authentication, criticizing its confusing, inconsistent documentation, mixed code examples, and poor UX that led to wasted time and broken flows. Despite prior auth experience with Auth0 and Firebase, the author regrets choosing Cognito due to its fragmented docs and versioning pitfalls.

Agility Robotics names Michael Beer CFO as Jennifer Hunter shifts to COO ahead of planned public listing; other tech executive moves reported

Agility Robotics hired Michael Beer as CFO while current CFO/COO Jennifer Hunter will focus solely on operations as the company prepares to go public; other tech moves include Matt Fisher becoming CTO of Efekta Education and another security leader, Rahul Prakash, departing Microsoft. Zap Energy also appointed a chief legal officer and KEXP named a new CPTO, reflecting a wave of executive changes across startups and tech firms.

Startup Founders Nour Gajial and Avi Agola Relocate from Seattle to San Francisco to Boost AI Ventures

Several early-stage startup founders, including Nour Gajial of MathGPT and Avi Agola of Talunt, are relocating from Seattle to San Francisco to leverage its dense AI startup ecosystem, investor networks, and customer base amid the AI boom. Despite Seattle’s strengths as a global AI hub, entrepreneurs see San Francisco as essential for scaling and maximizing success.

Seattle's Founders' Co-op Raises $50M Sixth Fund to Back Early-Stage Pacific Northwest Tech Startups

Seattle venture firm Founders' Co-op has raised a $50 million sixth fund, focusing on early-stage Pacific Northwest tech startups with initial investments of $1 million to $1.5 million. Founded in 2008, the firm has backed billion-dollar companies like Remitly, Outreach, and Auth0 and aims to invest in about 30 new companies without targeting specific verticals.

Seattle Startup The Waves Launches Monthly Artisanal Wine Subscription with 300+ Small-Batch Wines

The Waves, a Seattle startup founded last year by ex-Amazon tech leader Gaurav Tiwari and former GQ editor Andy Comer, offers a monthly artisanal wine subscription featuring over 300 small-batch wines from a global network of farmers. The company aims to differentiate itself in the crowded $1 billion U.S. craft wine market through a product recommendation tool, editorial content, and direct engagement with small-batch winemakers.

Madrona Venture Group Opens Silicon Valley Office to Expand Investments Beyond Pacific Northwest

Seattle-based Madrona Venture Group is expanding beyond the Pacific Northwest by opening its first Silicon Valley office to increase investments outside its home region. Since 2019, the firm has raised over $261 million for an acceleration fund targeting more mature companies across North America, with about 15% of its portfolio now outside the Pacific Northwest.

GeekWire updates Seattle list as Highspot raises $248M at $3.5B; SeekOut and Icertis added to 16 local unicorns

GeekWire updated its list of Seattle-area 'unicorn' startups (privately held companies valued at $1B+) after additions and a valuation change for Icertis, noting recent entrants like SeekOut and Highspot, which raised $248 million at a $3.5 billion valuation. The article highlights that the Seattle cohort includes 16 unicorns, none led by a female or Black CEO, and that many CEOs have Microsoft backgrounds amid a global surge in unicorns and venture funding.

OfferUp appoints Melinda Starbird as first chief people and diversity officer; Steve Hobbs named Washington secretary of state; Convoy engineering VP Tim Prouty moves to Headway

OfferUp named Melinda Starbird as its first chief people and diversity officer; she previously held senior HR roles at Auth0, Avanade, Whitepages and Hiya. The brief also reports Washington Gov. Inslee appointed State Senator Steve Hobbs as secretary of state effective Nov. 22, and Convoy VP of engineering Tim Prouty left to become VP of engineering at mental-health platform Headway.

GeekWire: Pacific Northwest records 55 exits and 282 VC deals this year, including Rad Power Bikes’ $154M round

GeekWire reports a surge in deal activity across the Pacific Northwest this year, tracking 55 acquisitions, SPACs, IPOs and private equity buyouts and 282 venture financings (nearly one per day). Notable transactions include Nintendo’s Jan. 5 acquisition of Next Level Games, BitTitan’s sale to Idera, and Rad Power Bikes’ $154 million funding round.

Anthony Bontrager of WestRiver Group says he makes 3–5 PNW SaaS/AI investments yearly with $500k–$5M initial checks and $10M follow-on capacity

Anthony Bontrager, a former adtech founder and current investor at WestRiver Group, favors hands-on board involvement and invests in PNW SaaS/AI/ML companies with initial checks of $500k–$5M, targeting 3–5 new deals yearly and about 15–20 monthly pitches. He highlights Qorus Software as a standout portfolio company and emphasizes governance, go-to-market support, and follow-on reserves of ~$10M per company.

Seattle startups raise record $3.1B in H1 2021, producing 12 local unicorns as Auth0 exits for $6.5B

Seattle-area startups raised a record $3.1 billion across 205 deals in H1 2021, driven by mega-rounds that produced at least 12 local unicorns and broader Pacific Northwest tech funding topping $5 billion. National VC activity and IPO/M&A dollar volumes are also surpassing prior records, with major exits like Auth0’s $6.5 billion acquisition by Okta highlighting regional maturation.

Madrona Venture Labs raises $8M and turns investors like Spencer Rascoff into co‑founders of spinouts

Madrona Venture Labs has raised $8 million for its fourth fund and introduced a model that makes investors — including Spencer Rascoff, Julie Larson-Green and Elena Donio — co-founders, board members, and advisors of its spinouts to attract talent and accelerate startup formation. Founded in 2014, the Seattle-based studio has spun out more than a dozen companies, including recent spinouts Zeitworks, Simplata, and Stratify.

Madrona Venture Labs Raises $8M Led by Madrona, Adds Former CEOs and Operators as Investors

Madrona Venture Labs (MVL), the incubation arm of Madrona Venture Group, has raised $8M with Madrona leading the round and brought on a roster of experienced operators and former CEOs as investors to help build spun-out companies. MVL will continue partnering closely with Madrona’s investment professionals on startups like Stratify and Strike Graph as it expands its incubation efforts.

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