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iSpot.tv

iSpot.tv is a startup founded in 2012 that provides real-time TV advertising analytics and audience measurement, positioned as a key...

Facts

HQ
Bellevue
Sectors
Advertising, Adtech, Media Analytics, Television
Founded
2012
Stage
startup
Total raised
$413M SEC Form D filings Total of this company's SEC Form D filings
Last round
$3.1M · Jan 2024 SEC Form D

Pacific Northwest Startup Funding Drops 35% in 2022, TerraPower Leads Top Rounds with $750M Investment

Venture capital investment in Pacific Northwest startups dropped 35% in 2022, with funding decreasing over 50% in the year's second half amid economic cooling and rising interest rates. Despite this slowdown, some startups like Bellevue-based TerraPower secured significant funding, with its $750 million round leading the top 10 deals that accounted for 44% of total investment in the region.

Technology, data, and the future of TV, with iSpot tech chief Anthony Skinner

Most online publishers and advertisers are accustomed to real-time analytics, the ability to see how many people are viewing a website or app at any moment, where they're coming from, generally who they are, and what they're doing on the site. But that concept was a novelty in TV advertising before a startup called iSpot.tv came along in 2012. The company, based in Bellevue, Wash., took the turnaround time for data about television ads from weeks and days to hours and minutes. A decade later, iSpot is a key partner and resource for major media platforms and advertisers. With more…

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