Sean Muller
Sean Muller is the Founder and CEO of iSpot, a startup he founded in 2012 and continues to lead. He previously founded EduClick, Inc. and The Wedding Tracker, LLC, and has held executive roles at Demand Media, eNom, and MediaNet Digital.
Recent coverage
Front-page news, podcasts and videos about Sean
iSpot.tv Leads $16M Investment in TVision, Secures Exclusive Tech Rights and Board Seat
Seattle-based ad-tech firm iSpot.tv is leading a $16 million investment in New York-based TV ad measurement company TVision, gaining exclusive licensing rights to TVision's technology and a board seat for iSpot's CEO. This move supports iSpot's strategy to compete with Nielsen by expanding its measurement capabilities amid recent acquisitions and a $325 million funding round that valued iSpot over $1 billion.
iSpot acquires Ace Metrix; Ace CEO Peter Daboll joins as chief strategy officer, 45 employees added
Seattle-based TV-ad measurement firm iSpot has acquired Los Angeles-based Ace Metrix to strengthen its ad measurement technology, adding 45 employees and bringing Ace Metrix CEO Peter Daboll into iSpot as chief strategy officer; financial terms were not disclosed.
By Sean
Transforming TV Advertising: iSpot's Sean Muller on the Role of AI and the Future of Streaming
In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it. Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming (00:00) Introduction (01:35)…
Organizations
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iSpot.tv Executive Officer, Director 2018–present · current
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iSpot Founder & CEO 2012–present · current
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iSpot current
Education
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UW Foster School of Business MBA · 2002–2004
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University of Washington Bachelor's degree · 1992–1996