Adam Brotman
Adam Brotman is currently Co-Founder and co-CEO at Forum3.com. He has co-founded Forum3 and Brightloom, both startups where he remains active, and previously co-founded PlayNetwork. His expertise includes digital strategy, applied AI, consumer brands, loyalty, marketing, and community management.
Booms, Busts, and Seattle in the AI Era, with Jeff Shulman of the UW Foster School
What does Seattle gain — and lose — in times of dramatic change? University of Washington Foster School of Business marketing professor Jeff Shulman has spent years studying that question, as host of the Seattle Growth Podcast, director of the Product Management Center, and a civic voice on issues ranging from housing affordability to the campaign to bring back the Sonics. On this episode of the GeekWire Podcast, Shulman joins us to talk about Seattle’s place in the global AI boom, why the city has struggled to produce superstar startups, what AI means for marketing and education, and how civic…
Building an AI-first company: What these two business leaders learned from top experts in the field
Our guests this week: Adam Brotman and Andy Sack, co-authors of the book AI First: The Playbook for a Future-Proof Business and Brand. Brotman was Starbucks’ chief digital officer and later co-CEO of J.Crew. Sack is a founder, investor, and longtime advisor to tech leaders. Together, they run Forum3, a company that helps brands rethink loyalty and customer engagement. For their book, they interviewed experts including Bill Gates, Sam Altman, Reid Hoffman and Ethan Mollick, and spent time with companies that have had early success with AI implementation. We talk about their "holy sh*t" moment with Sam Altman, how Moderna…
Organizations
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Forum3 Co-Founder and co-ceo 2021–present · current
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Brightloom Chairman 2022–2023, ceo 2019–2022 · past
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J. Crew President and Chief Experience Officer and co-CEO 2018–2019 · past
Education
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University of Washington School of Law JD, Law · 1992–1995
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UCLA BA, Classical Civilizations; "specialization" in Business & Administration · 1987–1991
