Andy Liu
Andy Liu is a Partner at Unlock Venture Partners and an Angel Investor. He previously founded BuddyTV and NetConversions, both of which were acquired. His professional expertise includes early-stage technology investing and entrepreneurship.
Growth, Grit, and Perspective with Andy Liu
Join host Aaron Burnett as he sits down with Andy Liu to explore the lessons behind his entrepreneurial journey—from launching a tech startup during the dot-com boom to navigating failure, finding product-market fit, and exiting through a multibillion-dollar acquisition.Andy shares how early missteps, cash burn, and building a product no one wanted led to a powerful realization: sales and customer conversations are the true unlock for growth. He reflects on the anxiety that often underlies entrepreneurship, the myth that success lies “on the other side” of an exit, and how maturity, focus, and ba...
Andy Liu
Andy Liu, Partner at Unlock Venture Partners, knew he wanted to be an entrepreneur from a young age. Andy started two companies with his Co-Founder David Niu, who he met while getting his MBA at Wharton. Always intrigued by angel investing, Andy decided to dip his toes in after both NetConversions and BuddyTV.com had successful exits. Today, Andy is an investor in nearly 100 companies. He started his current venture capital firm, Unlock Venture Partners, in late 2017, which focuses on early-stage technology investments in Seattle and Los Angeles. Andy shares helpful tips for entrepreneurs including what to consider when…
Organizations
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Self Angel Investor 2008–present · current
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Unlock Venture Partners Partner · current
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Dolly Director 2019 · past
Education
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The Wharton School MBA · 1999–2002
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Seattle Pacific University B.S., Electrical Engineering · 1994–1998
