Anna Baird

Anna Baird

Venture Partner at Madrona
Carmel, California, United States

Anna Baird joined Madrona in 2022 and advises fast-growing portfolio companies on go-to-market, finance and operations. She was most recently chief revenue officer and earlier COO at Outreach, spent 17 years at KPMG where she became a partner, and was an SVP at McAfee.

Madrona Builders Summit (May 15) finds GenAI reshaping full software lifecycle; leaders report shifted bottlenecks and broader tool adoption

A May 15 Madrona Builders Summit with 100+ engineering and product leaders explored how generative AI is transforming the entire software product lifecycle beyond code generation, highlighting reduced toil across tasks and shifting bottlenecks such as code review. Speakers from CircleCI, Kong, TalkDesk, QA Wolf, and AWS and a pre-event survey revealed growing tool adoption across lifecycle stages and surprising underuse for test code generation.

Seattle Tech Week 2024 Draws ~75 Events, Organizers Thank JP Morgan, Ascend, Google Cloud and Sarah Studer

Seattle Tech Week 2024 featured about 75 events that brought together founders, investors, and startups, showcasing Seattle as a vibrant tech hub. Organizers thanked hosts, sponsors (including JP Morgan, Ascend, Google Cloud), community builder Sarah Studer, and noted the program expanded from last year with spillover weekend activities and large community turnout.

Brooke Bachesta of JLL Technologies on Building Sales Training That Sticks for Women: Practical Tips and Career Lessons

Brooke Bachesta, Head of Commercial Learning Design at JLL Technologies, discusses her accidental entry into sales, practical advice for addressing workplace problems, and building sales training that supports women in sales. The episode features tips like proactively tackling broken processes and highlights both hosts’ recognition on Demandbase’s list of powerful women in sales.

Smartsheet CFO Jennifer Ceran joins Auth0 board; Auth0 hires three execs; Outreach opens NYC office led by David Rubinstein

Smartsheet CFO Jennifer Ceran joined the board of Bellevue identity provider Auth0 as she prepares to retire, and Auth0 added three senior hires: Holly Files (SVP customer success), Cassio Sampaio (VP product) and Ken Oestreich (VP product marketing). Separately, Seattle sales-engagement firm Outreach is opening a New York City office led by David Rubinstein as part of its U.S. and international expansion.

Outreach Moves Unleash 2020 Summit Online, Streaming May 4–7 with Eric Yuan and AWS Sales Executive

Outreach is converting its annual Unleash summit into a virtual event streaming May 4–7 instead of the originally planned April 7–9 in San Diego, keeping its keynote speakers, product updates, and expert sessions. The online format lets more sales, operations, and marketing leaders attend and includes appearances from Outreach executives and guests like Zoom CEO Eric Yuan and AWS sales leader Mike Clayville.

Organizations

  • Madrona logo
    Madrona Venture Partner · current
  • Outreach logo
    Outreach Executive Officer 2018 · past

Education

  • CSU, Fresno BS, Accounting
  • Executive courses at Harvard and Wharton

Online