Julie Sandler
Julie Sandler is a board director at HouseWhisper and Outgo, and serves as co-founder and general partner of PSL Ventures as well as managing director and venture partner at Pioneer Square Labs. She founded PSL Ventures, a fund established in 2019 that is still running, and has expertise in venture investing, board leadership, and technologies including vertical AI, productivity, logistics, fintech, and the future of work.
A Conversation with Julie Sandler | Managing Director @ Pioneer Square Labs | Partner @ PSL Ventures | Madrona Venture Group | Seattle Entrepreneurial Women’s Network | Amazon | Stanford U. | Harvard Business School
In this episode, we talk to Julie Sandler about her psychology background and how that has translated to her work today, especially her relationships with founders. Talking about PSL, she touches on the growth of the fund and the Northwestern region and the venture studio model. She also dives into diversity both within the fund and their investments, serving as a testament to advancements in the industry. She concludes with her observation that the support system among women prominent in VC provides guidelines to help navigate the space.
The Future of Femtech
This week we're presenting a new episode of the GeekWire podcast 2025: Tomorrow, Today featuring a discussion with Julie Sandler of Pioneer Square Labs. It's one in a series of conversations with technology investors on the 2025 podcast. Find more episodes at geekwire.com/2025podcast. We'll be back next week with our regular weekly show. See omnystudio.com/listener for privacy information.
Julie Sandler
Julie is a managing director at Pioneer Square Labs, and runs the firm's venture capital arm, PSL Ventures. Prior to PSL, Julie was a partner at Madrona Venture Group, where she led the firm’s investments in Integris, Poppy, and Julep. In 2013, Julie launched the Seattle Entrepreneurial Women’s Network, an informal forum for women entrepreneurs and startup executives to connect in the Greater Seattle area. She currently resides in Seattle with her husband, Alejandro, and their toddler son and newborn daughter. See omnystudio.com/listener for privacy information.
Julie Sandler (PSL) on how humanity & mental health are driving business decisions in this crisis
Go behind the scenes on Julie's conversations with portfolio companies during the COVID-19 pandemic, the need for conviction and speed in the face of uncertainty, and how humanity & mental health are driving decision making.
Organizations
See all 22-
Pioneer Square Labs Venture Partner 2025–present, Co-founder & General Partner, PSL Ventures 2018–present, Managing Director, PSL 2017–present, Former Managing Director , Venture Partner (upcoming) · current
-
HouseWhisper Board Director 2024–present · current
-
Outgo Board of Directors, Board Observer 2021–present · current
Education
-
Harvard Business School MBA with Honors
-
Stanford University Phi Beta Kappa, Bachelor of Arts, Psychology, with Honors and Distinction
-
Stanford University Master of Arts, Psychology
