Firmly and Snaplii Each Raise $15M for Agent Commerce as Uber Logs ~500 AI-Agent Eats Orders and 4 Rides

Two startups—Firmly and Snaplii—each raised $15 million (total $30M) to build payments and checkout for AI shopping agents, while Uber reported roughly 500 Eats orders and four rides came from AI agents during a high-volume week. Firmly positions itself as an "agentic commerce" platform connecting merchants’ catalogs and checkouts to agent protocols and commerce platforms.

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