BuddyTV Co‑founder Andy Liu Shares Fundraising Playbook: Build Traction, Nurture Investors, and Start the Raise Early

BuddyTV co-founder Andy Liu, a Wharton MBA and experienced angel investor, shared fundraising lessons at the Seattle Interactive Conference, drawing on his experience investing in 44 startups and raising capital for his own ventures. His tips include getting investors to call you by building traction, setting up fundraising well before you need it through long-term relationship-building and regular updates, and treating angel raises as emotional sells.