CommerceIQ CEO Guru Hariharan pivots Boomerang Commerce into $115M-backed retail e-commerce platform, acquires e‑fundamentals

Guru Hariharan describes how he pivoted Boomerang Commerce’s dynamic-pricing product into CommerceIQ, a retail e-commerce management platform, after recognizing the original market was poor and later raised $115 million and acquired e-fundamentals to add digital shelf analytics.