Gradient Ventures leads $5.4M investment in Seattle analytics startup Iteratively to standardize customer data

Seattle analytics startup Iteratively raised $5.4 million in a round led by Gradient Ventures, Google’s AI-focused fund, to help companies standardize and improve customer analytics tracking. The 10-person company, founded in 2019 by Patrick Thompson and Ondrej Hrebicek, integrates with tools like Amplitude and Mixpanel and counts Box and thredUP among clients.

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