Madrona Leads $2M Seed Round in Wicket Labs to Build SaaS Video Analytics for OTT and Cable

The author announces Madrona led a $2M seed round in Wicket Labs, a SaaS video analytics platform that measures and analyzes OTT and traditional video consumption to help media companies understand which content drives viewers. Wicket’s founders Marty Roberts and Ian Blaine (from thePlatform) aim to address shifting consumption across devices, channels, and business models amid a large, growing U.S. video market.