Crowd Cow founders Ethan Lowry and Joe Heitzeberg apply crowdsourcing to sell sustainably raised Washington beef directly to consumers

Ethan Lowry and Joe Heitzeberg launched Crowd Cow to connect Seattle consumers directly with select Washington ranches, removing doubt about meat sourcing by letting customers choose specific cuts and quantities online. The startup applies crowdsourcing-style buying — letting people tip a cow and become 'steak holders' — to make sustainably raised, high-quality meat more accessible.