Mystery pivots from surprise dates to ‘morale as a service,’ selling virtual team events to Amazon, Microsoft, Starbucks and more

Mystery, a Seattle startup that began by organizing surprise date nights, pivoted during the COVID-19 pandemic to virtual events and now markets a B2B employee-engagement product it calls “morale as a service,” attracting clients like Amazon, Microsoft, Starbucks, Apple and Zillow. The company offers six categories of virtual experiences tailored to team types and says it has codified its event design into a tech-centric platform to deliver surprise-driven morale-boosting events.