Novig rises to third-largest U.S. prediction market with $1.8B 30-day volume after Sydney Sweeney-backed ad surge

Novig, a sports-only, peer-to-peer prediction exchange co-founded by Jacob Fortinsky and Kelechi Ukah, jumped to the third-largest U.S. prediction market with about $1.8 billion in 30-day volume after a Sydney Sweeney ad campaign spurred large deposit and download gains. The company moved from a sweepstakes model to a CFTC-regulated market in 2021–2023 and emphasizes tighter prices and lower costs than traditional sportsbooks.