Mystery raises $18.5M at $100M valuation after pivoting to B2B ‘morale as a service’ for companies including Amazon and Microsoft

Seattle-based Mystery pivoted from a consumer dating/event-planning service into a B2B ‘morale as a service’ provider during the pandemic and raised $18.5 million at a $100 million valuation to deliver virtual employee engagement experiences to companies like Amazon and Microsoft. The company uses software to handle logistics, encourages surprise events to boost attendance and bonding, and reports thousands of teams used its service in 2021.