Madrona Invests in Atomic to Build an AI 'Reasoning Flywheel' for Physical Goods Planning

Madrona invested in Atomic because the company builds an "AI control system" that embeds human judgment into a compounding Reasoning Flywheel for companies that make and move physical goods, enabling recommendations that act, learn, and improve over time. This approach automates translation of planning teams' judgments into operational purchasing and production decisions, addressing limitations of legacy planning and spreadsheets.