GeerGarage Launches Outdoor Gear Rental Marketplace with Lend-to-Own Program, Plans Expansion Beyond Washington

GeerGarage, a Seattle startup founded by Microsoft product manager Adam Wise, is developing a peer-to-peer outdoor equipment rental marketplace with plans to expand beyond Western Washington and introduce a lend-to-own program. The company aims to make outdoor activities more affordable and accessible amid a growing $120 billion outdoor recreation market.