EveryMove CEO Russell Benaroya pitches a "mileage rewards plan for your health," partnering with Blue Cross and retailers to pay users in gift cards and lower premiums

Russell Benaroya, CEO of Seattle startup EveryMove, describes the service as a "mileage rewards plan for your health" that tracks users' exercise and healthy habits and lets insurers, employers, and retailers give rewards like gift cards or reduced premiums. EveryMove is running a 2013 Resolution Challenge for team sign-ups with prizes such as a FitBit Zip.

RRussell Benaroya