Seattle Sisters Aparna and Ambika Thyagarajan Lead Shobitam, a Fast-Growing Ethnic Fashion E-Commerce Startup, Raising $1.5M Seed Funding

Seattle sisters Aparna and Ambika Thyagarajan co-founded ethnic fashion e-commerce startup Shobitam three years ago, growing its direct-to-consumer platform globally and supporting Indian weavers. The company leveraged technology for an engaging online experience, saw growth during the pandemic, and raised $1.5 million in seed funding to expand while giving back half its profits to affected artisans.