Seattle Social Commerce Startup Nectar Social Raises $10.6M to Expand AI Marketing Tools

Seattle-based social commerce startup Nectar Social, founded by sisters Misbah and Farah Uraizee in 2023, announced $10.6 million in funding to advance its AI-driven marketing tools that connect brands with consumers on social media platforms. The company aims to replace traditional digital ads with personalized, conversational engagement focused on Gen Z and Gen Alpha.

FFarah Uraizee FFlying Fish Partners NNectar