Amperity raises $50 million Series C to expand ML-driven customer data platform for Starbucks, Gap and Planet Fitness

Seattle-based Amperity raised $50 million in a Series C to expand staff and products that use machine learning to unify customer data for brands like Starbucks, Gap Inc., and Planet Fitness. The customer data platform competes with startups such as mParticle and Segment and with marketing clouds like Adobe and Salesforce as marketers increasingly in-house analytics and data science.