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Todd Bishop / GeekWire

Ex-Microsoft/Boeing Consultant Genevieve Priebe Launches Reroot to Connect Consumers with 50,000+ Local Producers

Genevieve Priebe left a two-decade tech consulting career to run her family farm and founded bootstrapped Seattle startup Reroot to help make local food more accessible through a marketplace, a mapping app of 50,000+ producers, and a patent-pending voice tool for farmers.

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Seattle Flow

Your front door to Seattle's startup scene.

Seattle's startup scene is scattered across a hundred feeds, newsletters, and calendars. Seattle Flow brings it together: the news, events, podcasts, and people, plus what the community is saying about them. Every link sends you to the source.

Writing about a Seattle founder, fund, or startup? We'll help it get seen. Found a great story we missed? Send it in.

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Seattle's startup scene, every day. The news, events, podcasts, and people, plus what everyone's saying about them. We're in beta: send us a story or tell us what you want to see.