Armoire CEO Ambika Singh pivots subscription wardrobe to loungewear, secures funding and rehiring after pandemic shock

Seattle clothing subscription startup Armoire, led by founder and CEO Ambika Singh, survived the pandemic by pivoting its inventory from workwear to cashmere loungewear and athleisure, growing long-term memberships and briefly turning a profit. The company raised new funding, rehired furloughed staff to reach 50 employees, and expanded its Seattle footprint.

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