GTM Advisor Dave Rubinstein Says AI-Driven Information Overload Is Causing SaaS Deals to Stall as Buyers Choose Inertia

AI has increased buyers' access to information but not their confidence, causing deals to stall as buyers default to inertia; startups often misdiagnose stalls and respond with more activity instead of addressing buyer fear. GTM advisor Dave Rubinstein, after interviewing 300+ founders, argues the primary sales constraint is helping buyers feel confident enough to act rather than generating more leads or content.

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