Erik Benson argues incumbents mislabel 'autonomous tractor' to protect dealer, horsepower-based business model

Erik Benson argues that incumbent farm-equipment makers label autonomy as a dealer-serviced tractor feature to protect a horsepower-priced business model, but true autonomy favors smaller, continuously operating robotic movers and smart implements priced by performance rather than engine power.

Comments: Patrick Honcoop

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