Adam Schoenfeld / LinkedIn

Adam Schoenfeld: Study Shows B2B Advertisers Spend 84% on Demand Capture; Advocate for Creator-Style Ads and AI Targeting

Adam argues B2B ad budgets overweight demand-capture (84%) while only ~8% funds brand engagement, urging a shift toward creator-style variation and AI-driven targeting to better reach long sales-cycle, high-ACV buyers.

Comments: Ryan Snodgrass, Galen Ward
Ryan Snodgrass Also with the ox cli installed, it murmurs between my Codex and Claude Code sessions that are running simultaneously (or staggered) so they each have context about what is...
Galen Ward @petergyang @amorriscode Second wanting interactive voice with remote on the phone connected to Claude code local. even btw voice would be good to be able to walk and discuss...

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