UW entrepreneur Austin Hirsh’s The 2050 Company launches $20,000 Kickstarter to sell upcycled freeze-dried smoothie powders

Austin Hirsh, founder of The 2050 Company and a UW MS in Entrepreneurship student, is launching a Kickstarter to sell freeze-dried smoothie powder made from surplus or cosmetically imperfect produce to reduce food waste. The campaign seeks $20,000, offers three Northwest flavors and early-bird 10‑pack rewards, and follows multiple competition wins and acceptance into UW’s Jones and Foster Accelerator.

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