Appature

Appature was a health marketing startup focused on applying innovative approaches in healthcare marketing, co-founded by Kabir Shahani...

Facts

HQ
Seattle
Sectors
Marketing, Software
Founded
2008 Seattle business license
Type
Corporation Seattle business license
Registered name
Appature Inc Seattle business license
Stage
former-startup
News 11 Podcasts 1
Taylor Soper / GeekWire

Seattle's Adora Startup, Founded by Marco Matos and Kabir Shahani, Uses AI to Boost Marketing Efficiency for Major Brands

Seattle-based AI marketing startup Adora, co-founded by Marco Matos and Kabir Shahani in 2023, helps enterprise brands like Alaska Airlines and Brooks Running create and optimize marketing content faster and more efficiently. Adora's platform uses AI trained on each client's brand data to generate on-brand ad variations and measure performance across multiple channels.

Taylor Soper / GeekWire

Amperity cuts 13 roles (3% of staff) amid reorganization while planning continued hires and investments

Seattle customer-intelligence startup Amperity laid off 13 employees (about 3% of its 375-person workforce), primarily from its talent acquisition team, while saying it will continue hiring and invest in growth. CEO Barry Padgett attributed the cuts to organizational alignment with strategic growth plans; the company became a unicorn in July 2021 after a $100 million raise and values at $1 billion.

John Cook / GeekWire

Amperity CEO and co-founder Kabir Shahani steps down; Barry Padgett named CEO as company scales after $100M round

Amperity CEO and co-founder Kabir Shahani has relinquished the CEO title seven months after the company raised $100 million and reached unicorn status; president and COO Barry Padgett becomes CEO and Monica Pool Knox is named chief people officer. The company called 2021 a record year, offered no explanation for Shahani's departure, and said it will focus on scaling its customer-data software business.

GeekWire Podcast

NFTs, Metaverse, Web3, and new realities of startup investing, with Founders Co-op’s Aviel Ginzburg

So much of what happens in the startup world comes from serendipitous moments, random interactions that lead to fresh insights and new collaborations. And so much of that has traditionally happened at events, meetups, coffee meetings, and other in-person gatherings. Two years into the pandemic and remote work, what are the implications? That's our first topic on this episode of the GeekWire Podcast, with entrepreneur, software engineer and investor Aviel Ginzburg, general partner at Seattle-based seed-stage venture fund Founders Co-op. The former Techstars Managing Director for Amazon's Alexa Accelerator, Ginzburg was co-founder of social analytics platform Simply Measured, acquired by…

51 min
John Cook / GeekWire

GeekWire updates Seattle list as Highspot raises $248M at $3.5B; SeekOut and Icertis added to 16 local unicorns

GeekWire updated its list of Seattle-area 'unicorn' startups (privately held companies valued at $1B+) after additions and a valuation change for Icertis, noting recent entrants like SeekOut and Highspot, which raised $248 million at a $3.5 billion valuation. The article highlights that the Seattle cohort includes 16 unicorns, none led by a female or Black CEO, and that many CEOs have Microsoft backgrounds amid a global surge in unicorns and venture funding.

Taylor Soper / GeekWire

Amperity raises $100M Series D, becomes Seattle’s newest unicorn with $187M total funding

Seattle-based marketing startup Amperity raised $100 million in a Series D round, valuing it above $1 billion and bringing its total funding to $187 million. The company’s customer data platform helps brands like Alaska Airlines, Kroger and Starbucks unify fragmented first-party customer data to improve targeted marketing amid cookie restrictions and rising digital adoption.